Legacy Student Living!

Legacy Student Living is an apartment complex for students just steps away from Florida State University! For my visual mode of advertisement for the apartment complex I chose a poster. This is because posters are easy to read, they usually do not have too much reading to do and they are able to give you the right amount of information to make someone interested in your product. Posters are also able to be put in several different areas such as the campus bulletins located on campus, around and outside classrooms, in the student union, and much more. I was thinking that since posters sizes are small it is easy to put them in many places around campus. They also work well off campus and can be given out at events. Another great thing about posters is that you can scan them and out them online as well! This means it would easy to put them on social media sites such as twitter, Instagram, and snapchat. Many students do this already to promote their clubs and even parties. This way the information going out easier and faster than other visual advertisements. It is very important for information to be able to be posted online as well so people can share it with others.

I was thinking of creating a PowerPoint but it would be too long and the audience it was targeted for most likely would not read it, which would have been a problem. As well as there is a limited amount of people that would be able to see it. The targeted audience for this poster is college students who want to be close to campus but live in an apartment instead of the dorms. When thinking of what product, I picked my own apartment complex because I love living here and would love to share this great place with other people who would want to find a great place close to campus. It is also easy to promote a living space because there is few information needed to get someone interested such as what amenities that they have and how convenient is it for them to move around. Legacy is on call street and is right across from the Chick-fil-a that is next to FSU, as well as Chipotle and other great food places that people enjoy.

The visual I chose was to be simple yet have some colors in order to catch the interest of people who would potentially read the poster. The design was set to be colorful for the age group I was going for. As a college student myself, I do like to see posters with designs that are pleasing to the eyes. Seeing different posters on campus gave me the idea for this advertisement and I have been able to make posters before for my clubs and organizations, so it was a quick and simple task. I usually use different templates when making the designs because I am not the most creative person, but I knew I could find a template that people would generally like and fix it up.