James Patterson is creative writer that specializes in the fiction category of novels. Maximum Ride and the Alex Cross are two of Patterson’s most famous book series. Patterson uses his own style to create and release a story that gives to his readers. In his latest upcoming book, The President is Missing, Patterson has once again produced a very popular novel with intensity and action. This new novel has many forms of advertising such as an interview, a video ad, and a poster.

           The President is Missing is a political thriller that focuses on the disappearance of the current U.S president, Jonathan Lincoln Duncan. The novel was written in collaboration with former president Bill Clinton. The plot of the novel begins when President Jonathan Duncan loses his temper during a mock hearing with Congress, causing tensions. Afterwards we see that the President leaves the white house using the tunnels without the Secret Service and meets with an old friend; but not much detail is given about the meeting yet it is constantly mentioned in snippets throughout the novel until almost the end. The purpose of this is to keep the reader constantly thinking about what the importance of the meeting is. It is shrouded in mystery, making the situation seems to be more severe than noted at first. This is when the President seems to suddenly disappears. The plot is like a roller coaster because the thriller starts to put the reader on edge almost immediately. The mode is text-based so the reader will only be using their eyes and imagination. The media for this novel is print and can be accessed by anyone who decides to purchase it. The intended audience is for adults that enjoy novels with lots of politics but can also be for readers who enjoy action and mystery. The style and design are important because the novel must look mature, intense, and mysterious. At first glance the novel would look bland to a younger population and it isn’t very colorful. The use of pathos is seen very clearly in the novel because of its appeals to its audience members. Patterson creating another thriller but with a new perspective with former President Clinton.

           An interview is appealing to audiences because of the interaction with the authors and their interviewers. An exclusive interview is the first supporting composition because it gives the people what they like to experience, face to face as well as audio and visual feedback. Many readers look at all the interviews, reviews, summaries, and advertisements to get a feel for the direction of the novel. The goal is to achieve the little details to persuade the reader to look further and by then be interested in reading the novel of itself. The interview gives a snippet of what the authors are thinking and what their approach was when they began to write. Hearing and reading something can give appeals to different senses. Another purpose the interview serves is to formulate questions about the novel. In the novel it is discovered that the President had made a phone call to a cyber-terrorist to Turkey as well as ordering an attack on some Ukrainian operatives that cause an American soldier to be killed. This intensity of the first few chapters is made clear in the interview. Patterson tells us that the novel is meant to be keep the reader thinking about what the possible next move could be, as it is important to keep one step ahead at all times in mystery thrillers such as this. Many of his thriller goes by the rule to keep one step ahead, especially in his Alex Cross series. Clinton shares his viewpoint that, although there is thrill in the book, the president’s life in the white house is very heavily guarded and it is a little disappointing compared to the lifestyle of the President in the book.

           The next supporting composition is the video advertisement, its purpose is to catch the reader’s attention for the upcoming novel using visual and audio. One of the most redeeming parts of this novels is that it is written about a president by a former president, therefore, much of the information in the novel is based on personal experience from the president. The Clinton's are very popular because of the former president and his wife Hillary Clinton who ran for office against our current president. Ideally since it was written from the point of view of a president, that means that the readers can read about what it is that one of the most important people in the world does and experiences. This would catch a lot of the reader’s attention and can even bring in an unintended audience. It is said that this is also a very good marketing pair up. For example, if Beyoncé and Ariana Grande released a song together, it would be very popular and could even bring in new listeners. This is the most popular type of advertising because people are constantly watching TV, so it is possible to see this ad several times during advertisement breaks. The video is clear and it gets the point across in seconds of watching and is used in television. The colors are red, white, and blue which is the colors of the U.S flag. This designs goal is for it to be simple and interesting to watch but is also be important to the storyline and the main character in the book because it achieves an “all-American” approach while also giving visuals of the book itself. The bold lettering is to make it more appealing and exciting and the mode is a visual and its digital media; the audience are the fans of James Patterson interested in purchasing the novel. This composition is almost all about the style and design, because style and visual would be the most important when catching the attention of someone. The style for the ad is very simple and straight to the point. The big lettering get straight to the point with enough information to give the viewer basic information about the book, and this is why the genre would be informative for this composition. This composition was chosen because it is important for a book to have lots of promotion and get out there in order for future audience to be able to find information on the novel. There is already lots of stir about the book and it reviews.

            The final and most creative supporting composition is a poster. The poster was chosen as a composition because it gives a light atmosphere, and it also included a joke. It advertises the book using a light joke and shows the relationship between the two writers. Both men are playing golf and seemed very relaxed. Creating an atmosphere of the book being a story of mystery and action, is a must for many readers. The caption “The President plays golf” is very playful and meant to be funny. Patterson has written many novels and is able to successfully promote his book in many ways. Going on his twitter, there are many different types of supporting compositions that could be used to portray his book in the best way and he is able to fully take advantage of this. Posters provide imagery and it another piece of physical property, other than the book, that could be beneficial to readers, for instance some like to put posters in their book stores and others their rooms. Posters are ideal because they are popular, usually simple with the content, and is overall an easy form of advertisement. The mode is visual/text, the media is digital the genre is narrative, and the audience would be fans of the James Patterson and the former president. This compositions style is to create visuals for the book and just showing the former president and the Patterson.

           Many of Patterson’s social media advertise his book and his brand well. He has a Twitter, Facebook, website, and a YouTube channel. These are very popular social media sites and are easily accessible to anyone who has access to the internet. As a writer, it is usually the norm for them to have many social media outlets that are controlled by their team of people, but Patterson actually tweets from his twitter personally. He states that he feels “more connected to his readers,” which many people have twitters, so it is not unexpected that they are able to access his page. Establishing a connection with readers is one of the duties of writers in order for them to understand what their readers want and understand if it is something that goes along with the authors interest.

            Patterson is a very passionate writer and many of his books are targeting to stir up the readers feelings. His style is unique because of the range of diversity. He will always have enough for the reader to get the gist of the imagery but never put out a strict look on characters or a background. As well as being able to write in different genres, he is able to share his work with all stages of life. Patterson style can reach but his books always produce the art of mystery and thrill but in many different styles. He is a writer and an artist.